At what stage of the buyer's journey does the buyer typically engage with Encore?

In the buyer's journey, the Interest stage is characterized by the buyer actively seeking more information after they have become aware of a potential solution to their problem. At this point, they are likely exploring options and evaluating alternatives that can meet their needs. Engaging with Encore during this stage makes sense as buyers often look for more detailed insights, demos, or specific information about what Encore offers and how it could benefit them.

During the Interest stage, buyers may visit websites, read reviews, download content, or attend webinars to gather more knowledge. This engagement is crucial as it helps the buyer to connect more personally with the brand, leading to a deeper understanding of the product and its potential fit for their requirements. This learning process ultimately influences their progression to the next stages in the journey, where they move towards making a decision and then taking action.