At what stage of the ENGAGE sales cycle do we present a proposal that meets customer requirements?

The correct answer is found in the "Solution" stage of the ENGAGE sales cycle, which is where you present a proposal that aligns with the customer's requirements. At this point in the process, the sales representative has already gathered sufficient information from the previous stages—like understanding the customer's needs, objectives, and pain points. This context is crucial as it allows the sales professional to craft a tailored solution that addresses the specific challenges and goals of the customer.

During the Solution stage, the focus shifts to an actionable plan that articulates how your product or service can effectively meet those identified needs. This involves a clear presentation of features, benefits, pricing, and any potential return on investment for the customer. The goal is to convince the customer that your proposed solution is the best fit for their situation.

This stage is instrumental in moving the sales process forward and setting the groundwork for negotiations or discussions that might follow, ultimately guiding the customer closer to making a decision. Thus, presenting the proposal at this stage is essential for successfully navigating the sales cycle toward a potential closing.