How does the ENGAGE sales cycle benefit customers?

The ENGAGE sales cycle benefits customers primarily by ensuring a consistent sales experience which builds trust. When a sales process is standardized and systematic, customers can expect a reliable and professional approach every time they interact with the business. This consistency helps establish trust between the customer and the seller, as customers feel more comfortable when they know what to expect in terms of service and support. A trustworthy environment encourages long-term relationships, fosters customer loyalty, and can lead to repeat business and referrals.

In contrast, options that suggest increased costs for service or limited customer interaction do not enhance the customer experience, and a focus solely on the initial sale without follow-up would undermine the potential for building lasting relationships and trust. Therefore, the correct choice highlights the positive impact of the ENGAGE sales cycle on customer satisfaction and loyalty.