Should repeat customers be offered discounts identical to those they have received in the past?

Offering repeat customers identical discounts to those they have received in the past can create a sense of entitlement and may not encourage them to make additional purchases. Each transaction and relationship with a customer should be evaluated based on current market conditions, profitability, and business strategy. By varying discounts, businesses can not only ensure a sustainable pricing strategy but also encourage customers to explore new products or services, thus fostering a more dynamic relationship.

Additionally, providing new or different incentives, rather than just repeating past discounts, can help to enhance customer engagement and loyalty. This approach allows businesses to tailor offers that could better meet the evolving needs of customers, potentially leading to increased sales while maintaining profitability.