What aspect does competitive analysis NOT typically focus on?

Competitive analysis primarily revolves around understanding the marketplace and the players within it, focusing on several key elements to assess how a business stands against its competitors. The core component of this analysis includes evaluating competitors' product offerings; this enables companies to gauge what is available in the market and identify gaps they can explore. Moreover, understanding the target audience and identifying marketing strategies used by competitors helps businesses tailor their approaches to better meet consumer needs and identify successful tactics in their sector.

In contrast, measuring the internal sales team’s performance is typically a function of internal analysis rather than competitive analysis. While internal performance can be influenced by competitive actions, the focus of competitive analysis remains outward, looking at the competition and its strategies rather than the efficiency or effectiveness of a company’s own sales team. This distinction highlights why the internal performance of the sales team is not a core focus in competitive analysis.