What defines a unique selling proposition (USP)?

A unique selling proposition (USP) is defined as a feature that distinguishes a product from its competitors, which is why the chosen answer is correct. The purpose of a USP is to highlight an aspect of a product that makes it appealing to consumers, often addressing their specific needs or preferences. This differentiation helps consumers understand why they should choose one product over another, emphasizing its unique qualities or benefits.

In the context of marketing, a strong USP can create a compelling reason for customers to purchase, as it communicates what makes a product special. Identifying a clear USP is crucial for successful branding and positioning in the marketplace.