What distinguishes a prospect from a lead in sales terminology?

In sales terminology, a prospect is typically defined as a qualified lead who has shown some level of interest or potential to purchase a product or service, making them more likely to convert into a customer. This distinction is crucial, as leads may represent a broader category that could include individuals who have not yet demonstrated sufficient interest or fitting criteria. Therefore, once a lead is evaluated and determined to match the specific characteristics or needs of the business, they are moved into the prospect category. This qualification process is essential for sales teams, as it allows them to prioritize their efforts on individuals who are more likely to result in a sale, enhancing overall efficiency and effectiveness in the sales process.

Other choices do not accurately capture the distinction; for instance, stating that a prospect is someone who has not been contacted neglects the qualification aspect that identifies active interest. Identifying a prospect as a random contact ignores the need for criteria that qualify a lead for active discussions. Finally, defining a prospect as always a first-time customer does not address the fact that prospects can also include existing customers considering additional purchases.