What distinguishes transactional selling from relational selling?

Transactional selling is characterized by its focus on individual sales rather than building long-term relationships with customers. This approach is primarily concerned with the immediate sale and often involves standard processes that prioritize volume and quick transactions. In transactional selling, the objective is to complete a sale quickly, which may entail minimal personal interaction or follow-up with the customer after the purchase.

This contrasts significantly with relational selling, which emphasizes the development of strong, long-term relationships with customers. Relational selling strategies involve understanding customers' needs, providing ongoing support, and fostering loyalty that encourages repeat business over time.

In summary, the defining feature of transactional selling lies in its orientation towards single sales events. This approach does not prioritize ongoing engagement or the nurturing of customer relationships in the same way that relational selling does.