What does cross-selling involve?

Cross-selling involves selling related or complementary products to an existing customer. This strategy enhances the customer experience by suggesting additional items that add value to their initial purchase, encouraging them to make more purchases based on their existing interests or needs. For example, if a customer is buying a camera, suggesting a lens or a tripod is a classic cross-selling technique. This not only increases the average transaction value but also improves customer satisfaction as they find everything they need in one place.

In contrast, the other options do not align with the concept of cross-selling. Offering discounts on bulk orders relates more to pricing strategies rather than product suggestions. Advertising to new customer segments focuses on acquiring new customers instead of selling more to current ones. Consolidating sales reports pertains to organizational tasks and data management, which do not involve the act of selling products themselves.