What does sales forecasting aim to achieve?

Sales forecasting primarily aims to estimate future sales based on various factors. This process involves analyzing historical sales data, market trends, customer behavior, and economic conditions to predict what sales figures might look like in the future. An accurate sales forecast is crucial for businesses as it informs inventory management, budgeting, resource allocation, and overall strategic planning. By understanding future sales potential, companies can make informed decisions that enhance operational efficiency and profitability.

The other options focus on different aspects of a business’s operations. Analyzing sales techniques involves assessing the methods used by sales teams to sell products, which is important but does not constitute forecasting. Evaluating customer service performance pertains to how well a business meets its customers' needs, an essential area but not the focus of sales forecasting. Determining the effectiveness of marketing strategies relates to measuring how well marketing efforts convert into sales, again a distinct activity from sales forecasting itself. Therefore, the correct choice reflects the core purpose of sales forecasting effectively.