What is a legitimate method for addressing customer objections?

Empathizing with the customer is a legitimate method for addressing objections because it demonstrates an understanding of their concerns and helps to build rapport. By showing empathy, a salesperson can create an environment of trust and open communication. This approach allows the customer to feel heard and valued, which can lead to more productive conversations about their specific concerns.

When a salesperson acknowledges the customer's feelings and perspectives, it can defuse tension and create a more collaborative atmosphere for finding solutions. This technique not only aids in resolving objections but also enhances the overall customer experience, making them more likely to engage positively with the salesperson and consider the proposed solutions.

In contrast, avoiding the topic, raising your voice, or redirecting to another subject would not effectively address the customer's concerns. These methods could come off as dismissive or aggressive, potentially escalating the customer's objections instead of resolving them. Understanding this reinforces the importance of empathy in successful sales interactions.