What is meant by "customer engagement" in sales?

Customer engagement in sales refers to the interaction and communication between a business and its customers. This concept encompasses various forms of communication, including direct conversations, social media interactions, email correspondence, and any other touchpoints through which a business relates to its customers. The goal of customer engagement is to build lasting relationships that enhance customer loyalty, satisfaction, and ultimately drive sales over time.

Engagement goes beyond just selling a product or acquiring new customers; it is about creating an ongoing dialogue and fostering a connection that leads to a richer customer experience. By effectively engaging with customers, businesses can gain insights into their preferences and needs, allowing for more personalized marketing and service.

This definition reflects the importance of not just attracting customers, but also nurturing those relationships to sustain a competitive advantage in the marketplace.