What is one major benefit of effective networking in sales?

One major benefit of effective networking in sales is that it can lead to new leads and increased credibility. When sales professionals engage in networking, they build relationships with potential clients, industry peers, and influencers. These connections often result in referrals and introductions to new prospects that may not have been accessible otherwise.

Additionally, networking helps establish a salesperson's credibility and reputation within their industry. By interacting with others and sharing knowledge and expertise, salespeople can position themselves as trustworthy and knowledgeable sources. This credibility is crucial because potential customers are more likely to engage with someone who has a strong network and a reputable standing.

In contrast, while the other statements touch on various aspects of sales, they do not provide an accurate depiction of the benefits of networking. For example, networking does not guarantee sales on every lead, nor does it eliminate the need for follow-ups, which are essential for nurturing relationships. Furthermore, while networking can provide opportunities for direct selling, its primary benefit lies in lead generation and credibility enhancement.