What is the main purpose of a product demo in sales?

The main purpose of a product demo in sales is to showcase a product’s features and value. During a demonstration, the salesperson presents the product in action, highlighting its capabilities, advantages, and how it addresses specific customer needs. This is crucial as it helps customers visualize how the product fits into their lives or businesses and can lead to increased interest and trust in the product.

By effectively illustrating the value proposition, salespeople can engage potential customers more deeply, making it easier for them to understand the benefits and functionalities that the product offers. This foundational step can significantly impact the customer's decision-making process, positioning the product favorably in their consideration.

While providing pricing details, finalizing agreements, and gathering feedback are important aspects of the sales process, they serve different purposes and usually come into play after the initial demonstration.