What is the primary purpose of a follow-up email after a sales pitch?

The primary purpose of a follow-up email after a sales pitch is to reinforce the message and keep the conversation alive. Following a sales presentation, it is essential to maintain engagement with the potential customer. The follow-up serves to remind them of the key points discussed, clarify any uncertainties, and express continued interest in their needs and concerns. This approach helps in building a relationship and can encourage the prospect to reach out with questions or considerations they may have since the initial conversation, thereby keeping the sales dialogue open and proactive.

Introducing new products in a follow-up can be effective but is not the primary aim after a sales pitch, as it may distract from addressing the initial proposal. Requesting immediate payment is generally not appropriate in a follow-up email as it can come off as too aggressive or premature before establishing the relationship further. Similarly, reassessing the pricing strategy would typically occur after gathering feedback rather than being a focal point of the follow-up email immediately following a pitch.