Which action helps establish trust with customers during sales?

Listening attentively to customer concerns is a fundamental action that helps establish trust because it demonstrates respect and genuine interest in the customer's needs and perspective. When sales representatives actively listen, they signal to customers that their opinions and concerns matter.

This practice fosters a connection and encourages open communication, allowing for a greater understanding of what the customer is looking for. By addressing their specific needs and concerns, sales professionals can provide tailored solutions, which reinforces the idea that they are not just trying to make a sale, but are committed to helping the customer make informed decisions.

Moreover, building trust through active listening can lead to a more positive customer experience, which often translates into long-term relationships and repeat business. It cultivates loyalty, as customers are more likely to return to and recommend a seller who made them feel valued and understood.