Which is the correct sequence of the ENGAGE sales cycle stages?

The correct sequence of the ENGAGE sales cycle stages emphasizes a structured and strategic approach to the sales process, beginning with connection and learning, followed by understanding and alignment with the customer's needs. This order facilitates the establishment of a strong foundation for the relationship.

Initially, connecting and learning is crucial as it allows the salesperson to build rapport and gather valuable information about the client's challenges and goals. This sets the stage for effective communication and understanding. Following this, the understanding and alignment phase enables the salesperson to tailor their message and solutions specifically to address the client's needs, ensuring relevance and fostering a stronger connection.

After establishing alignment, the sales process moves into the solution phase, where specific products or services are presented as potential resolutions to the identified needs. This is where the salesperson demonstrates how their offerings can effectively solve the client's problems.

Next is the Mutual Closing Agreement, which serves as a formal understanding between both parties about the next steps and expectations, creating clarity and reducing potential misunderstandings as the sales process continues.

The signature phase follows, where the customer formally agrees to the terms outlined, typically by signing a contract or agreement. Finally, the closed won stage signifies that the deal has been successfully completed, marking the conclusion of the sales cycle.

This comprehensive sequence ensures a holistic