Which metric could directly reflect the effectiveness of a sales team?

The sales conversion rate is a metric that directly reflects the effectiveness of a sales team because it measures the percentage of leads or prospects that the team successfully converts into paying customers. A high conversion rate indicates that the sales team is effectively engaging with potential clients, addressing their needs, and persuading them to make a purchase. This metric not only highlights the sales team's skill in closing deals but also suggests that they are utilizing their sales techniques effectively to navigate the sales process.

In contrast, the total number of leads generated provides insight into the quantity of potential clients the sales team has available to work with, but it does not assess their ability to convert those leads into sales. Average customer service response time relates more to post-sales support and customer satisfaction rather than the sales process itself, offering little to no direct insight into sales effectiveness. Market share growth reflects broader business performance and competitive positioning, but it can be influenced by various factors outside of the direct efforts of the sales team, making it less indicative of individual sales effectiveness.