Which of the following should you prioritize during customer interactions?

Prioritizing building rapport during customer interactions is essential because establishing a strong relationship with customers can lead to long-term loyalty and trust. When sales representatives focus on rapport, they create a comfortable environment where customers feel valued and understood. This emotional connection can significantly enhance communication and increase the likelihood of a successful sale in the future, as customers are generally more inclined to do business with someone they trust.

Building rapport involves active listening, showing empathy, and engaging in genuine conversations. This practice helps in identifying the customers' needs and preferences, which can lead to better-tailored solutions that meet those specific requirements. Once a strong rapport is established, other aspects of the sales process, such as closing the sale, become smoother and more natural, ultimately benefiting both the customer and the salesperson.

While closing the sale, offering discounts, and taking detailed notes are all important aspects of the sales process, they may not be as effective without a solid foundation of trust and understanding. Focusing on rapport ensures that customers are more receptive to these other strategies.