Which of the following statements is true regarding listening to a customer?

Listening to a customer demonstrates empathy by showing that you value their thoughts and feelings. When a salesperson actively listens, it creates a connection and builds trust, allowing the customer to feel understood and appreciated. This empathetic approach can lead to a more favorable negotiation atmosphere and ultimately foster stronger relationships. Listening helps in accurately identifying the needs and concerns of the customer, which is essential for providing effective solutions and enhancing customer satisfaction. Such an engagement can also encourage open communication, paving the way for better outcomes in the sales process.